INsights
SMN believe that sport and active leisure, as whole must become much more enterprise and customer focused. Whenever we come across deliverers of great sporting experiences, be they clubs, gyms, community groups, leisure centres or community sports clubs they all seem to have the same things in common:
They are welcoming, vibrant, visible, hubs for their communities and as a result of these features, they tend to be viable and sustainable.
Sports Marketing Network collect stories from all these great providers and put them in context and we then deliver workshops, run training programmes, consultancy and use other ways of 'spreading the word.'
A successful club is vibrant through the activities and events the club creates visible through its communication with members, supporters, sponsors viable - with funding under pressure sports clubs must diversify their revenue streams.
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INsight sample...
BWEC2 - the five roles of a facility manager...
Business manager, Welcomer, Entrepreneur, Caretaker and Community connector - how to ensure that you perform all these roles brilliantly and get the balance right
(Please read this even if your club does not practise your sport in your own facility. These issues affect you anyway and who knows, you may be running your facility sooner than you think - it's called asset transfer).
There is increasing focus on how we ensure our sports and community facilities are vibrant, visible and viable hubs for our clubs and communities. Any loss-making public facility is under scrutiny and any sports club with its own facility will be feeling the pinch from declining bar sales and increasing energy costs.
So there is simply no room for complacency and 'the way we do things around here.' On my travels around the UK and also my native Denmark I do come across far too many club houses and leisure centres which are simply not being used to a fraction of their potential whilst managers and people involved know all these reasons why all the ideas I put to them 'would not work here' or 'I would never get permission to do that'.
At the same time I go to leisure centres and sports clubs in similar locations where there is a wonderful atmosphere and the place is packed and generating a surplus.
Here are some ideas and advice of how you can maximise the benefits from your facility. Based on observations from a recent workshop I ran last week for the Danish Institute of Leisure Centre Managers I developed these five roles, which you have to perform to your best of your ability:
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